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Life After Google
By lmhall | January 24, 2008
Specifically, Ad Words. I still love the Google channel.
Last January was a record breaking month for sales for Urngarden, however, due to a heavy advertising schedule, our bottom line was less than impressive.
Phase two of the Great Google Experiment consists of monitoring first quarter activity without running an adwords campaign or advertising on Amazon. This was a scary proposition, but the good news is that we’ve already surpassed our Jan. 07 sales with zero dollars spent on adwords.
February will be interesting.
We also made changes to our distribution channels and unfortunately it’s starting to feel like a divorce. At the time, it was strictly a business decision. Now, it’s become personal. The firm we contracted with last year provided excellent service, and we wanted to leave the door open for future partnerships. Did you just hear the door slam? I’m not going to get into specifics, the whole thing is rather tedious and kinda sad.
That might be another post.
Mary Schmidt said it best in her Small Biz Snafus post,
“As I noted to the owner, it’s not my job to make them profitable.”
Two Words For Today: Own it.
Topics: Garden, cremation, marketing, pet urns, freedom, funeral urns |
